IMD _Institute of Media and Design

copyright _IMD

MEDIA DESIGN | TransForming Google's street view

The focus of the first-year course is the study of the interrelationship of form, material, structure and environment. The analysis, abstraction and visualization of performative phenomena constitute the beginning of a series of exercises, which are processed in groups of two students. The aim of the course is the development of context-space systems, which can be materialized in models and prototypes.

The drawings and objects explore the relationship between Google's 360 degree 'street view'-images and a new prospect at real urban structures and spatial, architectural materializations.

With the implementation of a freely accessible version of the program, Google Street View, in the online maps and aerial services Google Maps and Google Earth, a wide range of users have been given the possiblity of visual navigation in urban areas on the basis of photographic images.
The spherical photo panoramas are at eye level at a distance of 10 to 20 meters on roads and streets with 9 cameras recording simultaneously in all directions. The user of the service moves by "jumping" from ball to ball gradually away in space and time. The result is an unusual, temporal-perceptual ability of a place, whose appearance at the same time combines aspects of free navigation, oriented film and static images together: The viewer can move with self-chosen speed, dynamicly looking into a previously held photographic time-space.
The seminar participants are under the sole use of Google Street View images provided to explore an urban self-selected location. In one of a variety of media transformation and abstraction processes, collages, drawings and models are to be applied in constructing multi-perspective and multi time-frame reality of urban space anew.

The images show some impressions of the intermediate presentation of this one-year lasting unit.

Directed by: Philipp Reinfeld with Fabian Busse, Nico Schlapps with Prof. Matthias Karch